Why Your Next Post Should Be a Short One | My Comment On This Blog - From ProBlogger

Here's the entire content of the blog at PROBLOGGER.net dated: 6/25/2011 at 6:03 am by Guest Blogger http://twohourblogger.com/ (Martyn Chamberlin):

1. It does not take long to write.
2. It does not take long to read.
3. It forces you to write efficiently.
4. It increases the number of comments.
5. It makes you stand out.
6. It gets spread a lot.
7. It builds your audience.

I really like this blog entry because it got several ideas across very quickly and did not spare meaningful substance.